1 Billion Apps – So Now What for iTunes’ App Store?
Enter email address to subscribe via email: It’s a staggering number: 1,000,000,000. The iPhone App store launched in July of 2008 and grew faster than most anticipated – both inventory and adoption....
View ArticleThe Changing AdWords, Paid Search Landscape – And What it Means
Interesting data out of Comscore and TechCrunch this morning that points to the slowing growth of paid search activity despite a rise in search activity. Comscore believes it is a consequence of longer...
View ArticleThe Role of Ego, Competition, Badges & Statistics on the Web
Over the last three nights and dinners, the same debate has arose among three separate groups of friends: the role of competition within the the web and user behaviors. My strong feeling is that, other...
View ArticleApple’s Latest iPhone Advertisement: All About Big Brands
In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.” In yesterday’s New York...
View ArticleeBay’s “Come to Think of It” Campaign Arrives on Gizmodo
eBay’s “Come to Think of It” advertising campaign is all over television… and is now making its way across the internet as well. The below screenshots are of a matching campaign on Gizmodo. The ad...
View ArticleWhere is the Desktop Widget Innovation?
In all the developer attention paid to mobile, Facebook and web-based applications, “desktop widgets” have been the big loser. They were thought to be a major selling point when Microsoft Vista was...
View ArticleE-Commerce on the iPad: Gilt Group & eBay Help Us Imagine
Not because I shop regularly on Gilt Group or eBay… But I encourage iPad users and folks within e-commerce to download their iPad apps… Because it represents that potential of what e-commerce can look...
View ArticleGame Mechanics, Badges & eBay Feedback Ratings
Thanks to the success of Foursquare, Booyah / MyTown and Zynga, “game mechanics”, “badges” and “leaderboards” have become cornerstones of any web marketer’s dialect and user-acquisition strategy. What...
View ArticleFacebook as a Conversion Tool. Registration Flows as Example.
It is common to think of Facebook as user / traffic acquisition lever (perhaps the best available considering its 600m users, its viral network, and the developer platform and tools). But thanks to a...
View ArticleFacebook Homepage Ad Takeovers – eBay Example.
Facebook homepage ads have begun. They are effectively static full page takeovers with a Facebook module overlayed in the bottom right corner. In this example you see an ad unit for eBay’s summer...
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